As we head into a busy month for sport, we’ve identified three key niche fixtures that offer real opportunity for pubs to drive footfall and dwell time.
Whether you’ve got access to free-to-air channels or TNT Sports, these picks are all about offering something different that still delivers on crowd-pulling potential.
Here's why each one is worth your attention:
New York Jets v Denver Broncos
Saturday 12th October @ 14:30 | Channel 5
Why it’s a win for pubs:
UK-based game = ideal kick-off time: With the NFL continuing to boom in the UK, a 2:30pm kick-off is perfectly placed to draw an afternoon crowd, not the late-night slot usually associated with American Football.
Free-to-air access: On Channel 5, meaning no Sky or TNT subscription required
Great for dwell time: NFL games are longer format, and fans tend to stay for the full experience, which means more time spent in venue, more drinks, and more food.
Buzz around the London game: As part of the NFL London Games series, there’ll be significant media noise and fan interest, even from more casual viewers.
Harlequins v Saracens
Saturday 12th October @ 15:00 | TNT Sports
Why it’s a win for pubs:
London rivalry with real bite: This isn’t just any Premiership Rugby game, Harlequins v Saracens is the capital’s classic clash. Expect a loyal and passionate fanbase tuning in.
Daytime Saturday slot: Positioned right in the mid-afternoon sweet spot, perfect for pre-evening trade.
Appeals to the rugby crowd who like to settle in: Again, this fixture has the potential for dwell time and group bookings.
Bonus opportunity: No Premier League this weekend
With no EPL fixtures on the 12th, it’s the perfect chance to attract football fans who are still looking for something to watch, especially during the traditional Saturday afternoon slot.
Story so far: Last season, Harlequins pulled off a famous 23–12 win at Tottenham Hotspur Stadium – their first over Saracens since 2012 – then backed it up at The Stoop to claim both derbies.
This time around, there’s unfinished business. After Quins’ historic double, Saracens are out for revenge in London’s fiercest derby – and that extra edge should make for a cracking atmosphere in any pub showing it.
Tom Aspinall v Ciryl Gane – UFC 321
Saturday 26th October – Time TBC | TNT Sports
Why it’s a win for pubs:
The UK’s biggest UFC star is back: Tom Aspinall is headlining, and as the interim heavyweight champ, there’s serious buzz around his title defence. He’s become a big draw for UK MMA fans.
Not a pay-per-view event: Unlike many UFC cards, this one’s available on TNT Sports without extra PPV cost, making it more accessible for both pubs and punters.
Perfect late-night option: If your venue trades into the evening or caters to late-night sport fans, this is a must-show card.
Build your fight night crowd: UFC has a dedicated and growing following in the UK, and Aspinall’s involvement means extra hype and footfall, especially if you promote it ahead of time.
Double header with boxing: The night doesn’t stop with the UFC - there’s also Joseph Parker v Fabio Wardley on later. Bring the fight fans in early for the UFC and keep them in for a full night of combat sports.
Promote Early, Promote Smart
Get the posters up, update your social media, and let your regulars know what you’re showing.
These niche fixtures might not have the same mainstream draw as Premier League football, but they offer a chance to stand out, reach new customers, and fill your venue when others might be quiet.
