The big day is here! FANZO has officially launched in the United States and it presents an array of exciting new opportunities for bars and SportsTV Guide subscribers across the U.S.
The SportsTV Guide officially merged with FANZO in the summer of 2025. Since then, the team has been building tools that will help American bars market their business easier and with fewer headaches.
FANZO is the world’s most-used venue finder for sports fans. It helps fans and guests find the nearest bars and restaurants showing specific games live on TV. It’s used by more than 40,000 bars worldwide and helped more than 15 million fans connect to nearby venues showing live sports.
In short, FANZO connects fans and bars, drives customers into seats, and saves operators a lot of time, money, and effort while marketing sports.
Here’s what SportsTV subscribers and bar operators have to look forward to with FANZO.
If you’re a SportsTV Guide subscriber worrying about change of service, have no fear. Nothing is changing on the SportsTV Guide side of things for now.
SportsTV Guide subscribers will continue to get their daily sports TV listings via a daily email, just like the team has been providing for the past 20+ years.
Everything FANZO offers is extra and designed to help bar operators like yours run your business more efficiently. Save serious time on marketing sports, so you can focus on other important aspects of your business.
The extra good news is that signing up for FANZO will get you full access to the SportsTV Guide, plus a whole load of other marketing tools and goodies.
American bars and restaurants spend so much money on sports content every year – an average of $10,000 per year, every year. That’s why it’s so important to take full advantage of that content and market sports wisely.
U.S. bars can’t afford to not market sports to guests. But for the average operator, that can often take a lot of time, money, or effort.
Updating your website weekly, posting on social daily, promoting the games to guests in-house, etc. It’s a lot of hard work. FANZO makes it easy.
Trusted by more than 40,000 venues across the globe, FANZO helps you plan, promote, and organize live sporting events in just 5 minutes each week.
FANZO Venues is here to revolutionize how American bars market sports to fans. It’s a tool specifically designed to make marketing games quick and painless. Most of it is automated and takes just a few minutes to set up and let run.
With FANZO Venues, you can:
🗓️ Plan your weekly schedule. See every upcoming game on the channels you have in one place. Choose what you want to show and promote it with just a couple of clicks.
📣 Promote games online. Your listings are updated on the FANZO venue finder - actively used by thousands of fans each week.
🌐 Automatically update your website. Use the FANZO Web Feed, which easily plugs into your website and displays your upcoming sports schedule with automatic updates.
It lets site visitors know what you’ll be showing without needing to manually input games.
👍 Get custom social media posts. Using your sports schedule, FANZO creates top tier graphics for your social media.
Better still, these graphics can then be scheduled to post on your Facebook and Instagram accounts on a regular schedule that you select. A huge time saver.
If you’d like help getting started or explore everything FANZO can offer - contact Andrew at andrew.jaffee@fanzo.com.
