Niche Fixtures Worth Backing This Month

As we head into a busy month for sport, we’ve identified three key niche fixtures that offer real opportunity for pubs to drive footfall and dwell time.

Whether you’ve got access to free-to-air channels or streaming platforms, these picks are all about offering something different that still delivers on crowd-pulling potential.

Here’s why each one is worth your attention:

UFC Fight Night: Tsarukyan vs Hooker

Saturday 22nd November | Time & Channel TBC

Why it’s a win for pubs:

• Trans-Tasman pull: Dan Hooker’s Kiwi presence brings strong regional interest across Australia and New Zealand.
• Saturday night energy: UFC fans love watching in groups — expect a lively, late-evening crowd.
• High-stakes storyline: Rising contender vs seasoned veteran = hype, chat, and social buzz.
• Pre-fight content appetite: Fans look for weigh-ins, previews, and card breakdowns in the days before — perfect for early promo.
• Strong dwell time: Fight cards keep people in-venue longer, boosting food & drink spend.

UFC cards are a powerful crowd-driver for late-night sport audiences and a great way to attract a younger, high-energy crowd.

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Matildas v New Zealand

Friday 28th November | Time & Channel TBC

Why it’s a win for pubs:

• National excitement: The Matildas consistently pull big attention and search interest.
• Friday prime slot: Ideal for kicking off the weekend early.
• Continues women’s sport momentum: Casual fans + die-hards = great mix of viewers.
• Strong pre-match chatter: Expect search increases around squads, coverage, and match details.

Friday-night internationals create a vibrant atmosphere — a perfect way to pull in evening trade and turn casual visitors into regulars.

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NBA - Weekend early starts

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NBA demand is booming. The NBA is the second-most searched international competition on FANZO in Australia. Huge interest, especially among younger audiences.

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We’re putting the spotlight on Denver Nuggets vs Golden State Warriors - a blockbuster matchup perfectly timed for Aussie fans.

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Why this game is a must show:

• NBA Cup stakes: It's not just another regular-season game - there’s more on the line, dialling up intensity and fan interest.
• West Coast tip-off = lunch-time gold: A later U.S. start time means prime lunchtime viewing on the Aussie East Coast -ideal for driving strong early Saturday trade and stretching dwell time into the afternoon.
• Superstar pull: Expect fans to turn out for icons like Steph Curry, Draymond Green and Jokic - huge draw cards guaranteed to bring repeat crowds.

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Kick off Saturday trade early and build energy before afternoon codes kick in, and become the go-to venue for NBA.

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Promote Early, Promote Smart

Get posters up, update your socials, and let your regulars know what you’re showing.

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These niche fixtures might not have the same mainstream pull as AFL or NRL, but they offer a chance to stand out, reach new customers, and fill your venue when others might be quiet.

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