Niche Fixtures Worth Backing This Month

December is packed with events that go beyond the usual summer staples. 

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With Christmas parties building up and weekend trade getting busier this is the perfect time to lean into fixtures that attract younger audiences, big groups and late night crowds.

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Whether your venue shows free to air sport or streaming services these picks offer something different while still delivering strong footfall potential.

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Here are this month’s standout opportunities:

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Aston Villa v Arsenal

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Saturday 6th December | 11.30pm AEDT | Stan Sport

A huge Premier League match landing squarely in late night prime viewing for Aussie venues.

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Why it’s a win for pubs:

• High profile clubs: Arsenal have one of the biggest fanbases in Australia and Villa are in strong form which lifts interest.
• Perfect late night Saturday slot: A 11.30pm kick off is considered an early night when compared to the usual 3am all-nighter
• Premier League demand remains strong: EPL continues to dominate Australian search interest for international sport on FANZO.
• Great for dwell time: Fans arrive early for the build up which boosts food and drink spend.

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Abu Dhabi Grand Prix

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Sunday 7th December | Fox Sports

The final race of the Formula 1 season always produces big interest across Australia.

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Why it’s a win for pubs:

• Season finale excitement: Fans turn up when titles podiums and farewells are on the line.
• Huge F1 momentum: F1 viewership in Australia continues to grow with younger fans leading the surge.
• Groups stay longer: Race day build up plus post race talk helps stretch dwell time.

A strong pick for attracting mixed age groups and bringing in larger social bookings.

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Perth Scorchers v Sydney Sixers

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Sunday 14th December | Channel 7

Two of the biggest brands in the BBL going head to head in a fixture that reliably pulls strong summer crowds, also on free-to-air. 

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Why it’s a win for pubs:

• Massive rivalry appeal: Scorchers v Sixers is one of the league’s most competitive matchups which lifts interest across all states.
• Great for families and groups: BBL cricket attracts social viewing more than any other format.
• Ideal pre Christmas atmosphere: Fast paced cricket pairs well with sessionable drinks and outdoor spaces.
• High local pride factor: Perth and Sydney fans consistently look for public venues to watch their teams.

A perfect way to ignite early evening trade during one of the liveliest months of the year.

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Promote Early Promote Smart

December fills up fast. Get your posters up update your socials and keep your regulars informed so your venue becomes the go to spot for summer sport.

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