The Ballpark Portside

More Sport. Less Work. Better Results.

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The Ballpark Portside has always been a cracking spot for live sport - especially if you’re into your NBA and NFL. But earlier this year, the team wanted to cast the net wider. They knew they could pull in a crowd for UFC, AFL, NRL, rugby union, cricket and more - they just needed a better way to get the word out without piling more work on the staff.

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They’d been using another sports marketing tool to help plan and promote fixtures, but it didn’t get them in front of fans searching online for where to watch live games - especially on Google or FANZO’s venue finder..

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With FANZO, The Ballpark now has all their fixtures automatically advertised, custom-branded assets created weekly, and a presence in front of thousands of fans actively looking for venues just like theirs.

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It’s all handled in the background - saving time, improving visibility, and helping more fans discover what The Ballpark has to offer.‍

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What The Ballpark Get From FANZO

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• A profile on the FANZO venue finder - used by thousands of sports fans across Australia each week to find venues showing specific matches
• Automatic advertising of their upcoming fixtures on their website and FANZO profile
• Weekly delivery of custom digital assets, fully branded to match the look and feel of their venue
• A tailored list of everything they can show - based on the sports channels they already subscribe to

All managed by FANZO, working in the background, so the venue team can stay focused on running the bar.

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"It’s been a real time saver. We can focus on running the bar and know everything’s ticking away in the background."

Darren, Venue Manager at The Ballpark Portside

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And The Results So Far…

3,921 profile views

Thousands of local fans have seen The Ballpark when searching where to watch live sport.

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112 profile clicks

Sports fans interested enough to check out what’s on at the venue.

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Hundreds of dollars saved each year

Better value than their previous tool - and doing a whole lot more.

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More variety in who’s coming through the door

UFC, AFL, NRL, rugby union, cricket - not just American sport fans anymore.

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Next to no time spent planning fixtures or promo

All sorted by FANZO each week.

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"The team at The Ballpark have put real thought into making their venue one of the best places in Brisbane to watch live sport. It’s a great setup - we’ve just helped make sure more fans know about it and that their marketing works as hard as the rest of the venue does."

Max, Account Manager at FANZO

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Not Sure If Your Sports Marketing Is Working for You?

Whether you're spending too much time on it, or not seeing any real results we’re always up for a quick chat - arrange a time here.

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