Client: John Doe (Creative Agency)
Activation: National League Football
Objective - Reward National League football fans in the UK with a free pint of Guinness to enjoy in their stadium's clubhouse bar.
Challenges Overcome - Delivering a slick, fully trackable digital sampling and vouchering experience at scale. One that doesn't require users to download an app or hold bar staff up during busy periods with fiddly or unreliable tech.
How - Fans could scan QR codes dotted around the bar or featured in digital comms, enter their email address and generate a free Guinness voucher. This was then redeemed at the bar before, during or after the game.
“The marketing aids that were given were great and there was more than enough for our site that everyone was in arm's length of a QR Code. Fans thought it was a really nice touch that this was a possibility.”
Michael Bleasdale, General Catering Manager at Halifax FC
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