
The big revenue driver UK pubs missed last month (and another youโve still got time to nail).
โ
โ
How does something youโve likely not thought about since Limp Bizkit were top of the pops, simultaneously do big numbers in pubs yet fly under the radar?
โ
That was our first question upon spotting WWEโs Royal Rumble received the most pub searches of any event in Jan, whilst also being the biggest missed opportunity for venues by some stretch.
โ
As ever, our QHS Framework, a device for recognising sleeper hits in pubs, makes sense of it.
โ
โ Quality - One of the WWEโs โBig Fiveโ must-watch events.
โ
โ History - 39th edition, first outside of North America.
โ
โ Scarcity - Just 11 venues advertising it in the UK3 ticks = overindex in pub searches
โ
Scarcity is the most powerful multiplier in the QHS equation - and supporters reach for FANZO whenever theyโre unsure.
โ
A clash with Liverpool v Newcastle, plus confusion around bars showing Netflix live, no doubt contributed to those table-topping search numbers.
โ
So what?
โ
Searches for 2025 were equally high. Set a reminder for Jan 1st 2027 and ensure your venue is being found when an underserved fan audience inevitably starts looking.
โ

.png)
.png)
โ
As weโve noted before in this column, no single fixture drives pub searches on FANZO with such scale and reliability as India v Pakistan.
โ
But for the last week their T20 World Cup clash has been in doubt as regional tensions spiralled into a boycott.
โ
Having now ๐ฬถ๐ฬถ๐ฝฬถ๐พฬถ๐ฬถ๐ฬถ๐ฬถ๐ฬถ๐ฬถ๐ฝฬถ ฬถ๐ฬถ๐ฬถ๐พฬถ ฬถ๐ฬถ๐บฬถ๐ ฬถ๐ ฬถ๐ฬถ๐ฬถ๐ฬถ๐ฬถ๐ฬถ ฬถ๐ฬถ๐ฬถ๐พฬถ๐บฬถ๐ฬถ ฬถ๐ฟฬถ๐ฬถ๐ฬถ๐บฬถ๐ฬถ๐ผฬถ๐ฬถ๐บฬถ๐ ฬถ ฬถ๐ฬถ๐ฬถ๐ฬถ๐ ฬถ๐ฬถ๐ผฬถ๐บฬถ๐ฬถ๐ฬถ๐ฬถ๐ฬถ๐ฬถ agreed on โprotecting the spirit of cricketโ however, Sundayโs game will take place in neutral Sri Lanka, as planned.
โ
It should be a real relief for cricketโs bean counters and British publicans alike.
โ
With some relatively low stakes FA Cup action the only clash (with all due respect, Grimsby/Wolves fans), pubs could do worse than advertising a fixture that draws a global audience 5x the size of the Super Bowl.
โ


