FANZO was designed with a singular goal in mind – to bring sports fans together to create unforgettable memories at the best sports bars around the world.
We believe that sports experienced alone is meaningless. It’s better shared in a packed bar with the cumulative energy from a hoard of fans than it is on a moldy, old couch.
Sports bars like yours are at the heart of making that happen.
And to help you get your bar in front of more sports fans, we’ve created a whole suite of marketing solutions meant to make your job easier.
But are you getting the most out of your FANZO subscription? We’re going over six ways you can maximize your use out of FANZO.
This is a big one. Many folks, when filling out their FANZO profile for the first time, will treat it like a generic restaurant finder – such as Yelp or Google Business.
But FANZO isn’t for hungry diners looking for generic restaurants. It’s for die hard and casual sports fans looking for a place to catch their game.
So sports should be your focus.
That means when uploading photos and writing out your bar description, lean into sports. Show photos of what watching games at your location is like – the crowds, the celebration, the energy.
Do the same when writing a description for your bar.
Instead of:
“No beer garden list is complete without Bob’s Bar. It’s right on the Charles River so you can soak in the views whilst you soak up the Sox. We get busy from midday, so you’ll just have to settle in for the duration.”
Try something more like:
“What’s better than a bar on a river? Watching live sports, on a huge outdoor screen, 15 indoor TVs, surrounded by a small legion of other Pats and Sox fans also losing their minds over every pitch and tackle, and praying to those fickle sports gods, in a bar on a river. A 50-year Boston institution that properly shines during from the World Series to the Super Bowl.”
The key here is to remember who’s visiting and using the FANZO app – sports fans. So speak directly to what they want.
Having a profile on FANZO is great for getting in front of some eyes, but unless you’re listing what games and matches you’re going to show on your TVs, you’re missing out on one of the biggest benefits of FANZO.
Remember - who’s using FANZO? Sports fans.
Why are they using FANZO? To find a place to watch their game.
If fans find you on the FANZO app but aren’t sure you’re showing the game they want, they’re just going to move on and find someone who is.
It’s 2026. No one wants to call a bar for information. It’s either provided easily online or it doesn’t exist at all.
So spend just a few minutes each week updating your schedule.
It also helps you get found more easily when fans use search or AI to find a bar to watch games. When fans search for “bars showing Cowboys-Eagles near me” or “best bars to watch the Celtics near me,” you’re more likely to appear at the top.
Updating your profile each week only takes a few minutes. Just click the games you’re going to show and it’ll also automate across your website and social media. A few minutes of prep is well worth it. Capturing a few new fans each week can really improve your bottom line.
And if you’re so busy you easily forget to update your profile (which we super understand), we do send the FANZO Weekly email as a reminder to choose your games and make sure your social media automations are correct.
If you’re not using FANZO’s website integration, you’re missing out on some huge benefits to win over fans. The numbers don’t lie.
78% of fans check a bar’s website before visiting for the first time.
“If they don’t take sport seriously online, I don’t believe they take it seriously in venue,” one fan said.
Similarly, according to another study, 78% of sports fans say they would go out more often if it were easier to plan ahead for major events.
Those are huge numbers.
Leveraging FANZO’s website integration helps you meet both of these needs with minimal time and effort. Embedding your game schedule on your site lets fans see what you have in store, showing them you’re serious about sports, and making it easier for them to plan their visit with you.
You don’t need to be a web-wiz either. It’s as simple as copying and pasting a few lines of code onto your website. Then update your game schedule each week on your FANZO Profile (see above section) and our system does the rest.
An easy win-win.
An added benefit of FANZO Marketing (or higher) tier is the inclusion of social media automation.
Fans following you on social media already know who you are and (in theory) love your bar. They just need a reason to come back and visit.
FANZO’s social media post creator will build and upload a graphic of your game schedule to your social accounts automatically each week. You can choose between static images or eye-catching video animation, multi-game slate or feature a marquee game, plus choose the date/time the system posts every week.
It saves you major hours building and posting professional-grade graphics. It also gives your followers a reason to make a plan to come back to visit your bar.
This works off the same system as FANZO’s website integration. Just update your FANZO profile weekly by checking off which games you’re showing, and our system does the rest.
Just a few clicks gets your sports schedule posted on:
🌐 Your website
👍 Your social media accounts
🏈 Your FANZO profile
You also get a preview of your social posts weekly in our FANZO Weekly email. So keep an eye out in your inbox.
The SportsTV Guide (STVG) tells you exactly what’s on for sports every day, customized to your bar’s location and content providers.
It will also save you up to 15hrs per month prepping for live sports.
The SportsTV Guide has so many features, we could do an entire blog post on getting the most out of using the guide. And we have. But here are some features you should be using:
☝️ Highlight your favorite teams so they appear bolded and/or at the top of your guide
🚫 Filter out unwanted channels or sports
📝 Use the Note feature to communicate with staff
🏆 Check the Q-Score to figure out the week’s the top games and events
You can further make STVG useful by giving your team access to the guide. An easy way is printing out a copy of your guide and leaving it where your team will need access to it most:
🍺 Behind the bar
👩🏽💼 At the host stand
📺 At your AV control
Word of mouth is still one of the most influential marketing mediums, and online reviews and ratings are a close, digital cousin to it.
If you didn’t realize it, your FANZO profile has a review section. Encourage your guests to leave reviews about your bar on FANZO.
Just as review sites like Yelp focus on food, fans use FANZO to focus on sports.
So when encouraging your guests to leave reviews on FANZO, ask them to focus on what watching live sports at your bar is like. Get them to describe the energy, the community, the experience.
On FANZO, fans are able to give a rating for your bar’s:
📺 Viewing Experience
🌠 Atmosphere
🧑🏽🍳 Service
Remember, the number one reason fans visit your bar is to watch sports. The reason fans use FANZO is to find great places to watch sports. So the more reviews you get that talk about the amazing sports-viewing experience at your bar, the better.
We’re always looking for new and exciting ways to help make your life marketing your bar and sports easier. And we have some new things in store soon, so stay tuned.
Have questions or need help? Don’t hesitate to reach out.
