If you show live sports, you don’t need a viral social post or a big advertising budget to grow your business.
You could simply need one more sports fan through your door each week.
At an average $30 spend per head, that’s:
$1,560 of additional revenue every year from just one extra visit per week.
And that’s only the starting point.
The opportunity is already there. You’re already paying for the screens, already showing the games and already attracting sports fans.
The challenge is making sure people can see what you’re showing when they’re deciding where to watch.
You know you should:
The challenge isn’t knowing these things matter.
It’s doing them consistently.
One week you post about the games you’re showing. The next week, you’re too busy. Your website gets updated before a big tournament but then gets forgotten. A last-minute game change doesn’t make it onto your channels. Etc.
That inconsistency can cost you visits.
Because sports fans make decisions every single week, and the venues that win those decisions are usually the ones that are consistently visible.
You don’t need to create a perfect social campaign every time.
A simple game post every week is more valuable than a beautifully designed post once a month.
An up-to-date website is more valuable than a great-looking website with outdated sporting events.
Being visible consistently across the places sports fans look gives you more chances to turn interest into visits.
Those places are:
Your additional visits won’t only come from brand new guests.
Often, it’s about giving existing customers a reason to visit more often.
A regular sees your post about the weekend’s games and decides to come down.
A customer spots upcoming games on your TV screens and books for the next big match.
A local sports fan searches for somewhere showing the game and discovers your venue.
A customer checks your website, sees the game listed and chooses your bar over another.
Every time someone sees what sports you’re showing, you create another opportunity for a visit.
1. Get found when fans are searching
When someone searches…
…they’re already looking for somewhere to go.
This is a high-intent customer.
If your venue and games appear at that moment, you’re in the running. If they don’t, that customer is likely to find another venue.
2. Remind your customers through social media
Your social followers already know your venue. They’re previous guests, local residents and sports fans who have chosen to follow you.
A simple game post can be the reminder that turns:
“We’ll watch it at home”
into:
“Let’s head to the pub for the game.”
The key is showing up regularly in their feed so they know what’s coming up and when to swing by your location.
3. Help customers confirm their decision on your website
Before visiting, many sports fans want reassurance:
If they can’t find that information quickly, they may choose a venue that makes the decision easier.
In fact, according to a Kantar study, 78% of sports fans say they would go out more often if it were easier to plan ahead.
Keeping your website updated helps turn interest into action.
The reason many bars struggle isn’t because they don’t see the value.
It’s because doing everything manually takes time.
Every week you need to:
That’s manageable for the biggest events.
But across 52 weeks of football, basketball, hockey, boxing, UFC, and more, it becomes another job on an already busy list.
And when bars get busy, marketing is often the first thing to slip.
FANZO Venues helps you stay visible across the channels that matter without needing to manage everything manually.
Your games can be promoted across…
…automatically.
So even during your busiest weeks, you have confidence that your sports schedule is being promoted in the background.
No missed games. No forgotten updates. No starting from scratch every week.
Just consistent visibility that helps more sports fans find your venue and gives more customers a reason to visit.
With around 10 minutes of setup, you could put your venue in a position to be discovered by more sports fans all year round.
If that helps generate…
…then those 10 minutes could be some of the most valuable time you spend on your marketing.
Because growing your sports trade isn’t always about doing more.
It’s about making sure the sports you’re already showing is visible to the people who want to watch it.
