Play It Again, Tom
After a period of rapid growth, searches for pubs showing UFC cooled slightly in recent years as the stars that built the sport's profile in the UK left the scene. But in Tom Aspinall, Britain finally has a global star.
The long-awaited first defence of his heavyweight title was the 4th most searched UFC bout since our records began.
And despite a disappointing early no-contest, pubs have caught a rare slice of luck. An immediate rematch is due as soon as Aspinall’s eye injury recovers, meaning TNT Sports venues get a second chance to fill their boots on a Saturday night at no extra cost.
So what?
Keep a (bloodshot) eye out for news of the rematch, whilst lining up the Fight Night on 22nd November - another early bill gives pubs the chance to get punters in.
Boxing Continues To Punch Above
A topic we’ve covered regularly is boxing and how things might play out once the giants of the 2010s hung up their gloves.
In short, Anthony Joshua, Tyson Fury, Oleksandr Usyk and Deontay Wilder were damn good news for UK pubs.
And whilst the super-scraps have dried up for now, we’re still seeing value for bars that commit to showing bouts at the next level down, as shown by the strong numbers driven by Wardley v Parker and the month’s no.1 missed opportunity.
Dave Allen is no world beater but his underdog charm meant his bout being advertised by just 11 FANZO venues was no match for the levels of fan interest in it.
So what?
Benn v Eubank I is the 2nd most searched fixture of 2025 to date, you've got 10 days before the rematch.
What’s your plan to get word out that you're showing it and making sure every seat in the house is taken well before the first bell?
A Clásico Question
How do you spot the most appealing fixtures from foreign leagues before they happen?
To help pubs with this, we’ve come up with the QHS Framework.
✅ Quality - Best vs the best
✅ History - 123 years of rivalry, first Clásico ft. two opposing English players
✅ Scarcity - Clashed with 5 Premier League games
3 ticks = an overindex in pub searches
So what?
Scarcity is the most powerful multiplier in the QHS equation - and supporters reach for FANZO whenever they’re unsure.
It means big fixture clashes are opportunities for pubs to think differently and hoover up fans that other venues can’t or aren’t serving. How are you going to treat these pile-ups?
8th November
20:00 - Chelsea v Wolves, Sky Sports
20:10 - France v South Africa, TNT Sports
9th November
14:00 - 4 Premier League fixtures, Sky Sports
15:10 - Wales v Argentina, TNT Sports
16:30 - Man City v Liverpool, Sky Sports
17:00 - Sao Paulo Grand Prix, Sky Sports
22nd November
17:30 - Newcastle v Man City, Sky Sports
17:40 - Ireland v South Africa, TNT Sports
23rd November
16:10 - England v Argentina, TNT Sports
16:30 - Arsenal v Tottenham, Sky Sports
