Despite launching in a hugely competitive area for sports bars, The Volley averages more than 500 profile views per month from local fans searching for fixtures they’re showing.

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Introduction

The Volley is a unique sports venue in central London that seeks to redefine the traditional pub experience. 

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Focused on football culture, The Volley offers much more than just game screenings, incorporating elements of food, fashion, and travel to provide a holistic matchday experience. 

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Their mission is to build a strong football brand that resonates with niche and grassroots fans.

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After searching online for ways to connect with more sports fans, The Volley discovered FANZO and saw it as an ideal platform to help them stand out in a competitive market.

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The Challenge

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As a new independent venue in central London’s saturated sports bar scene, The Volley faced the challenge of building awareness and establishing a steady customer base.

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Key challenges included:

• Raising awareness as a newcomer
• Standing out by catering to underserved audiences, such as women’s football fans, with tailored amenities and dedicated viewing spaces
• Attracting fans of European leagues and grassroots football who struggle to find venues airing their preferred games

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The Solution:

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To get in front of sports fans searching online for specific events The Volley subscribed to FANZO and started listing fixtures on the FANZO app and website. Between May 2024 - December 2024, they achieved remarkable results… 

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By taking 5 minutes a week to ensure their advertised fixtures were up to date, they have averaged over 500 profile views per month since joining the platform. “We were hesitant about paying for a full yearly subscription upfront”, said Mark Hislop, owner of The Volley. ”But since joining we’ve seen great results and we're really happy with the service”.

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The Volley also implemented FANZO’s fixture widget on their website, a bit of tech that pulls in fixtures from FANZO’s app, enabling them to effortlessly promote upcoming fixtures on all their website as well. This has proven to be a significant time saver for them vs their previous method of creating and uploading a graphic of the fixture list each week.

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FANZO Account Manager, Arthur Chilcott, summarises their journey as this - “The Volley is a perfect example of a great venue getting the most out of FANZO. By showing European and International competitions as well as the Premier League, they’ve carved out a valuable niche whilst using FANZO’s tools to ensure the right fans find them. The impressive number of profile views they receive and subsequent customs through the door testament to their engagement with FANZO whilst highlighting the significant advantages of our Premium subscription.’

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