Not every pub shows sport week in, week out.
But plenty still put on the big moments - the World Cup, Six Nations, Wimbledon, the FA Cup.
And when you do, it should matter.
The problem is, for many venues, sport isn’t the main focus. So when those big events come around, they get shown… but not really promoted.
And that’s where the opportunity gets lost.
The biggest shift isn’t what you show, it’s how customers choose where to go.
Fans don’t just wander in anymore.
They:
In fact, over 3 million fans use FANZO every year to find somewhere to watch live sport.
Which means if your pub isn’t visible in those moments, you’re not even being considered.
Putting a match on behind the bar used to be enough.
Now, it’s more like hosting an event without telling anyone.
You might still get a few walk-ins, but you’ll miss out on the fans who were actively planning where to go.
And those are often the biggest groups, booking tables, arriving early, and staying longer.
If sport isn’t your core focus, this all becomes harder.
You don’t have time to:
So it falls down the priority list.
Which is exactly why these opportunities get missed.
We’ve built a FANZO Venues package specifically for pubs that show sport on free-to-air channels.
It’s designed to help you capitalise on the big moments, without adding more work.
With it, you can:
So when you do decide to put something on, it actually drives people through the door.
If you’re showing sport, it’s already worth doing properly.
Because the demand is there. Fans are already looking. The question is whether they can find you.