When Simon took over the Moat House Inn, he knew one thing immediately: sport had to drive customers through the door.
Like many operators, he invests a significant amount in premium sports subscriptions, so making sure customers actually know what’s being shown is essential.
“I’m passionate about sport because I know it brings people in. We invest a lot in our sports offering, so we need to make sure people know what we’re showing.”
Simon activated FANZO Venues over a weekend and completed the setup in around 10 minutes.
From that point, three things were taken care of automatically by FANZO Venues:
Instead of manually planning and promoting sport every week, FANZO Venues now does the heavy lifting in the background.
“It’s all really good. I set it up over the weekend and have since gone back and added more sports.”
Once Simon reviewed the personalised weekly schedule generated by FANZO Venues, he realised there were events he could be promoting that might otherwise have been missed.
“I wanted to highlight everything we’re showing. I hadn’t realised the snooker was on until I saw it on FANZO, so I added that.”
He expanded the schedule to include:
The result is a much broader sports offering being promoted consistently across FANZO and his social channels.
For many pub operators, the challenge isn’t deciding to show sport, it’s finding the time to keep fixtures updated and create posts every week.
With FANZO Venues, Simon no longer has to build a schedule from scratch or design social graphics manually.
Each week, FANZO generates a personalised schedule of upcoming fixtures, updates the venue’s website sports feed automatically and creates the social posts, with only a quick review needed if any changes are required.
“It’s nice to have something that makes everything easier.”
Customers don’t always discover a venue by walking past it. They search online, check social media and look at what’s coming up before deciding where to watch.
By having his profile kept up to date, his website sports feed updated automatically and his social posts generated through FANZO Venues, Simon has created a consistent online presence without adding another recurring task to his workload.
Simon’s approach is simple:
After a 10-minute setup, his venue profile is kept up to date, his website sports feed is updated automatically with the fixtures most relevant to his venue, and his social assets are generated by FANZO Venues - helping keep the Moat House Inn visible to sports fans week after week.
“I’m so pleased to have FANZO back. It’s brilliant — I love this app and would use it every day.”
For operators investing heavily in sport, the value isn’t just in showing the games, it’s in making sure customers know about them.
And when the planning and promotion are handled automatically, consistent sports marketing becomes much easier to maintain.
