Case Study: UEFA x Bitburger

Client: UEFA

‍Activation: European Championships 2024

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Objective:

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1) Help international football fans find great bars in Germany's host cities that are showing UEFA EURO 2024 and serve Bitburger.

2) Maximise the value of out-of-home venues for UEFA’s official beer partner.

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Challenges Overcome: Using tech to create a brand new marketing asset from a previously uncoordinated and impossible to measure ecosystem.

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How: A first-of-its-kind fan zone finder, housed on UEFA’s official host-city destination guides, powered by FANZO.

Impact: As well as solving a problem for hundreds of thousands of fans, this activation drove value on four fronts for UEFA, Bitburger their venue customers.

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1. Awareness

2. Consideration

3. Brand Association

4. Sales Uplift

Interested in how FANZO's market-leading technology can solve your fan engagement and sponsorship problems?

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Click here to find out how you can join UEFA, World Rugby, Guinness, and Asahi in using FANZO to increase sponsorship awareness, fan acquisition, and engagement in 50,000 pubs and bars around the world.